In the “middle”, between direct and commodity marketing options, farmers and ranchers are working together to distinguish their products in the marketplace based on values such as environmental stewardship, food quality and fair trade. Agriculture of the Middle projects create strategic alliances among farmers, processors, distributors and retailers to reach consumers who care about the impacts of their food purchases. The Agriculture of the Middle initiative supports research, education and policy strategies that keep farmers and ranchers on the land.
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The Agriculture of the Middle initiative seeks to renew small and mid-sized farming and ranching through innovative market relationships.
