Agriculture of the Middle

Research, education and policy strategies that keep farmers and ranchers on the land

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Teaching Case for Sustainable Supply Chain Management

This teaching case describes the issues and dilemmas facing a natural beef cooperative at a turbulent moment in their industry. With a severe economic downturn, increasing cattle handling demands from their main customer and their management group in transition, Country Natural Beef is faced with decisions that will significantly impact its viability. This case is designed to highlight decisions related to overall management, sustainable marketing and supply chain management strategy, powerful retailer demands and relationships between supply chain links, new product innovations, and the changing face of the food industry.

  • Country Natural Beef: A Maturing Co-op at the Crossroads
    Word document | PDF
  • A teaching note for this case study is available from Dr. Zhaohui Wu. Please contact him directly regarding this resource: zhaohui.wu@bus.oregonstate.edu

 
A nine-minute companion video illustrating the history and values of Country Natural Beef can be found at https://media.oregonstate.edu/media/t/0_roc6gu7x.

Filed Under: Publications, Teaching Materials

What We Do

  • Education
  • Policy
  • Research

Publications

  • Definitions
  • Background Reading
  • Research
  • Guides for Producers and Extension Educators
  • Values-Based Food Supply Chain Case Studies
  • Teaching Materials
  • Food Hubs Map
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Current funding support provided by United States Department of Agriculture, National Institute of Food and Agriculture (NIFA) through the Multistate project, NC-1198, “Renewing an Agriculture of the Middle: Value Chain Design, Policy Approaches, Environmental and Social Impacts”(2017 -2022).

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