Country Natural Beef started with 14 ranching families marketing 200 head of natural beef cattle in 1987. In recent years, the cooperative has nearly 100 member ranches in multiple states that raise more than 100,000 brood cows, manage more than 6 million acres of land and sell almost $50 million of products.This rancher cooperative is consumer driven, producer controlled, helps ranching families retain “every possible bit of independence,” keeps administrative costs to a bare minimum, pays operating costs from a percentage of producers’ revenue instead of borrowing operating funds and sets stable prices based on production costs, a return on investment and a reasonable profit.

2013 Country Natural Beef case study (PDF)
2009 Country Natural Beef case study (PDF)
Country Natural Beef Research Brief (PDF)