Developed by Dr. Cheryl Brown, Agricultural and Resource Economics, West Virginia University (cheryl.brown@mail.wvu.edu)
These curriculum materials are based on case studies of Organic Valley, Country Natural Beef, Shepherd’s Grain and Red Tomato developed by the Agriculture of the Middle initiative. These case studies offer models of how mid-sized farms and ranches can prosper through producing and selling high-quality, differentiated food products into a variety of markets.
Course instructors can use these curricular resources to explain the differences between mainstream and values-based food supply chains. The Agriculture of the Middle case studies provide a foundation for analysis and discussion of concepts such as sustainable supply chain management and new generation cooperatives.
- Values-Based Food Supply Chains (PowerPoint presentation)
- Test Questions for Values-Based Food Supply Chains (Word document)
- Value Chain Project: Marketing Agricultural Products (Word document)
- A Guide to Understanding the Value Chain (PDF, developed by Brent Gloy, Cornell University)
