Idaho’s Bounty was founded in 2007 as a cooperative with both customer and producer members. It provides logistical support for a direct-to-consumer, Internet-based food buying club. The co-op focuses on three regions of southern Idaho: the Wood River Valley (Ketchum), the Treasure Valley (Boise) and the Magic Valley (Twin Falls).
Farmer members each have a page on Idaho’s Bounty website where they share their stories, offer products for sale and set their own prices. Customer members place orders online. Sales agreements are between sellers and buyers. Idaho’s Bounty never owns any product but charges a 35 percent mark-up for maintaining the infrastructure for this direct marketing system. The co-op manages the weekly collection and delivery of products to designated pick-up sites in the three regions.